Personal profile
Research Interests
- Strategic Communication in Third Sector Organizations.
- Organizational Social Responsibility and strategic communication.
Member of the Mexico´s National System of Researchers.
Level 1
Personal resume
Ph.D. in Communication Research from Anahuac University Mexico and Ph.D. in Senior Management from the University of High Hispano-American Studies. Master's in Strategic Communication from the Benemérita Autonomous University of Puebla and Bachelor's in Advertising and Public Relations from the University of Veracruz. Recognized researcher in the National System of Researchers (SNI) level 1 of CONAHCYT. Founder and Coordinator of the Anahuac Puebla Multidisciplinary Research Center. She has received the Art, Science, and Light award for the best thesis project in 2022 as a thesis director at the University of Veracruz. Researcher, teacher, and consultant in disciplinary fields: strategic communication, advertising, public relations, marketing, research methodologies, and research ethics. Author of research products at national and international levels. Reviewer of scientific publications at the international level.
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Projects
- 2 Active
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Estrategias comunicativas y sostenibilidad ASG de las universidades: análisis comparativo de instituciones de España y Latinoamérica
Ortiz Rodríguez, H. (CoInvestigador) & Peri, P. C. (PI)
1/07/25 → 1/12/26
Project: Research › Applied research
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Comunicación en la Fe
Ortiz Rodríguez, H. (PI), López Oliver Farías, R. M. (CoInvestigador) & Suastes Acosta, S. L. (CoInvestigador)
1/01/23 → 31/07/26
Project: Research › Applied research
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Ethics and transparency in the communication of images issued by organizations of the third sector of social assistance in Spain and Mexico
Ortiz Rodríguez, H., López Ramos, A. & López López, K., 2026, In: ECOFARN MEXICO.Research output: Contribution to journal › Article
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The Role of Academia in Empowerment and Leadership for the Professional Profile of Women in Advertising and Public Relations
Ortiz Rodríguez, H. & López López, K., 2026, ECOFARN.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Las Relaciones Públicas ante el reto global del cambio climático
Peri, P. C. & Rodríguez, H. O., 26 Dec 2024, In: Revista Internacional de Relaciones Públicas. p. 01-04 4 p., 28.Research output: Contribution to journal › Editorial
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El 8M y el purplewashing ante los enfoques de la responsabilidad social de los bancos en España y México y sus campañas de Facebook como parte del diseño organizacional y el contexto cultural digital
Ramos, A. L., Morales, R. S. & Rodríguez, H. O., 13 Jul 2023, In: Communication Papers. 12, 24, p. 62-89 28 p., 24.Research output: Contribution to journal › Article
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Comunicación organizacional y reputación digital en organizaciones privadas y del tercer sector de méxico y españa
Translated title of the contribution :Organizational Communication and Digital Reputation in Private Organizations and the Third Ssector of Mexico and Spain Research output: Contribution to journal › Article