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Blending at Grassroots to Raise Self-esteem: The Face of Ethnic Brands
Ananya Rajagopal
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Corresponding author for this work
Anahuac Mexico Universtiy
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Keyphrases
Grassroots
100%
Self-esteem
100%
Brand Building
100%
Brand Identity
100%
Mexico
50%
Consumer Behaviour
50%
Marketing Strategy
50%
#MeToo
50%
Collective Intelligence
50%
Reinforced
50%
Ethnic Products
50%
Marketing Approach
50%
Social Collective
50%
Social Media Effects
50%
Engaging Stakeholders
50%
Brand Marketing
50%
Social Media Intelligence
50%
Ethnic Consumers
50%
Target Marketing
50%
Cognitive Reasoning
50%
Luxury Brands
50%
Identity Construction
50%
Product Segmentation
50%
Social Reasoning
50%
Social Sciences
Self Esteem
100%
Mexico
50%
Consumer Behavior
50%
Marketing Strategy
50%
Luxuries
50%
Emotions
50%
Identity Construction
50%
Economics, Econometrics and Finance
Marketing Management
100%
Marketing
100%
Consumer Attitude
100%
Psychology
Self-Esteem
100%
Consumer Behavior
50%
Luxury
50%