Booktokers: Generating and sharing book content on TikTok

Keyphrases

• Social Networks 100%
• Latin American 50%
• Structured Interview 50%
• Price Value 50%
• Use Technology 50%
• Hedonic Motivation 50%
• Performance Expectancy 50%
• Social Influence 50%
• Digital Revolution 50%
• Facilitating Conditions 50%
• Effort Expectancy 50%
• Qualitative Methodology 50%
• Emerging Phenomena 50%

Social Sciences

• Social Network 100%
• Latin 50%
• Thematic Analysis 50%
• Semi-Structured Interview 50%
• Influencer 50%
• Qualitative Methodology 50%
• Social Influence 50%
• Education 50%
• Unified Theory of Acceptance and Use of Technology 2 50%