Developing scale to measure perceived brand literacy of consumer products: An empirical experiment

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Scopus citations

Original language	English
Title of host publication	Innovation, Technology, and Market Ecosystems
Subtitle of host publication	Managing Industrial Growth in Emerging Markets
Publisher	Springer International Publishing
Pages	307-332
Number of pages	26
ISBN (Electronic)	9783030230104
ISBN (Print)	9783030230098
DOIs	https://doi.org/10.1007/978-3-030-23010-4_15
State	Published - 13 Sep 2019
Externally published	Yes

Access to Document

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title = "Developing scale to measure perceived brand literacy of consumer products: An empirical experiment",

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