Herd Behavior Analysis in Crowdfunding Platforms in Mexico

David Arturo Romero García; Leovardo Mata Mata; José Antonio Núñez Mora

doi:10.1007/978-3-030-45521-7_5

Herd Behavior Analysis in Crowdfunding Platforms in Mexico

David Arturo Romero García
, Leovardo Mata Mata^*
, José Antonio Núñez Mora

^*Corresponding author for this work

Universidad Anáhuac
Instituto Tecnologico de Estudios Superiores de Monterrey

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Crowdfunding in Mexico constitutes an adequate alternative for financing business initiatives and projects at an early stage, since the electronic means through which this alternative is developed, substantially reduce the entry and operating costs of the anchoring platforms. In this context, the focus of this research is to evaluate the decision making of individuals when investing in a project, determining if it is carried out based on herd behavior. Consequently, it is expected to determine the relationship between the decision to select a crowdfunding investment project and the number of investors already integrated into the project.

Original language	English
Title of host publication	Entrepreneurship and Regional Development
Subtitle of host publication	Analyzing Growth Models in Emerging Markets
Publisher	Springer International Publishing
Pages	67-90
Number of pages	24
ISBN (Electronic)	9783030455217
ISBN (Print)	9783030455200
DOIs	https://doi.org/10.1007/978-3-030-45521-7_5
State	Published - 1 Jan 2020

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AU - Núñez Mora, José Antonio

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Herd Behavior Analysis in Crowdfunding Platforms in Mexico

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