Developing scale to measure perceived brand literacy of consumer products: An empirical experiment

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2 Citas (Scopus)

Idioma original	Inglés
Título de la publicación alojada	Innovation, Technology, and Market Ecosystems
Subtítulo de la publicación alojada	Managing Industrial Growth in Emerging Markets
Editorial	Springer International Publishing
Páginas	307-332
Número de páginas	26
ISBN (versión digital)	9783030230104
ISBN (versión impresa)	9783030230098
DOI	https://doi.org/10.1007/978-3-030-23010-4_15
Estado	Publicada - 13 sept 2019
Publicado de forma externa	Sí

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title = "Developing scale to measure perceived brand literacy of consumer products: An empirical experiment",

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pages = "307--332",

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Developing scale to measure perceived brand literacy of consumer products: An empirical experiment. / Rajagopal, Ananya.
Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets. Springer International Publishing, 2019. p. 307-332.

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

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