‘Seeing is experiencing’: impact of showcasing fashion merchandise on digital platforms

Keyphrases

• Digital Platforms 100%
• Merchandising 100%
• Self-image Congruence 100%
• Merchandise 100%
• Social Media 50%
• Mexico City 50%
• Purchase Intention 50%
• Buying Decision 50%
• Design Methodology 50%
• Depth Interviews 50%
• Visual Stimuli 50%
• Body Image 50%
• Image Congruence 50%
• Online Fashion 50%
• Social Self-concept 50%
• Consumer Emotions 50%
• Appearance Similarity 50%
• Fashion Accessories 50%
• Metropolitan Areas 50%
• Visual Perception 50%
• Concept Image 50%
• Virtual Shopping 50%
• User-generated Content 50%
• Balance Theory 50%
• Consumption Culture 50%
• Image Appearance 50%
• Consumer Segmentation 50%
• Social Consumption 50%
• Cognitive Theory 50%
• Self-image 50%
• Retailing Online 50%
• Consumer Behavior 50%
• Big Middle 50%
• Snowball Method 50%

Social Sciences

• Congruence 100%
• Self-Image 100%
• Digital Platform 100%
• Merchandising 66%
• Mexico 33%
• Consumer Behavior 33%
• In-Depth Interview 33%
• Balance Theory 33%
• Consumer Emotion 33%
• Cognitive Theory 33%
• Metropolitan Area 33%
• Visual Perception 33%
• Design Methodology 33%
• Social Media 33%