Developing scale to measure perceived brand literacy of consumer products: An empirical experiment

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Risultato della ricerca › peer review

2 Citazioni (Scopus)

Lingua originale	English
Titolo della pubblicazione ospite	Innovation, Technology, and Market Ecosystems
Sottotitolo della pubblicazione ospite	Managing Industrial Growth in Emerging Markets
Editore	Springer International Publishing
Pagine	307-332
Numero di pagine	26
ISBN (elettronico)	9783030230104
ISBN (stampa)	9783030230098
DOI	https://doi.org/10.1007/978-3-030-23010-4_15
Stato di pubblicazione	Published - 13 set 2019
Pubblicato esternamente	Sì

Accesso al documento

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title = "Developing scale to measure perceived brand literacy of consumer products: An empirical experiment",

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