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Giselle Rodríguez Rudi

Giselle Rodríguez Rudi

Researcher
- Willingness to pay for hotels with eco-certifications in the Mexican context. A comparative study through hedonic pricing.
- Proposal of Corporate Social Responsibility strategies from an environmental management perspective.
- Sustainable management in the hotel sector: Approach through a Balanced Scorecard.
- Approach to proactive environmental management as a dynamic capability in the Mexican hotel tourism sector.
- Proposal of a taxonomy for studying the relationship between social capital, innovation, and business competitiveness.

CV

Internal Positions

Metrics

All time

Scopus
h-index
1
Scopus
17

10 years

Scopus
h-index
1
Scopus
17

5 years

Scopus
h-index
1
Scopus
17

Sustainable Development Goals

My research addresses key challenges aligned with the Sustainable Development Goals (SDGs)