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Developing scale to measure perceived brand literacy of consumer products: An empirical experiment

*Corresponding author for this work
  • Instituto Tecnologico de Estudios Superiores de Monterrey
Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
 Peer-review

Publication Information

Output type

Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
 Peer-review

Host publication Subtitle

Managing Industrial Growth in Emerging Markets

Original language

English

Pages from-to (Number of pages)

Pages 307-332 (26 pages)

Publication milestones

  • Published - 13/09/2019

Publication status

Published - 13/09/2019

Publisher

Springer International Publishing

ISBN (Print)

9783030230098

ISBN (Electronic)

9783030230104

Publication IDs

  • Scopus: 85085724262

Host publication title

Innovation, Technology, and Market Ecosystems

Access to documents

Publication metrics

Metrics

Scopus
citations
2, opens in new tab
SciVal
FWCI
1.57

PlumX, opens in new tab

Captures
7
Citation count
2