Developing scale to measure perceived brand literacy of consumer products: An empirical experiment
- Ananya Rajagopal(corresponding author)
- Instituto Tecnologico de Estudios Superiores de Monterrey
Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
Research
Peer-reviewPublication Information
Output type
Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
Research
Peer-reviewHost publication Subtitle
Managing Industrial Growth in Emerging MarketsOriginal language
EnglishPages from-to (Number of pages)
Pages 307-332 (26 pages)Publication milestones
- Published - 13/09/2019
Publication status
Published - 13/09/2019
Publisher
Springer International PublishingISBN (Print)
9783030230098ISBN (Electronic)
9783030230104Publication IDs
- Scopus: 85085724262
Host publication title
Innovation, Technology, and Market EcosystemsPublication metrics
Metrics
SciVal
FWCI
1.57
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Captures
7
Citation count
2