Framework of Design-to-Market Business Modeling for Frugal Entrepreneurial Products

Frugal innovation, which emphasizes low-cost technology-oriented products, has emerged as a contemporary style of innovation in Asia and the countries in the global south to provide value-added benefit to the customers. The conceptual study explains the attributes of frugal innovation, marketability, and entrepreneurial competitiveness in the dynamic marketplace. Converging the systems thinking approach with frugal innovation practices under the socio-economic ecosystem, this study emphasizes on design perspectives towards marketing strategies. The strategic alliances of low-cost technology-oriented enterprises with large companies to push frugal innovations in upstream markets constitute core discussions in this study. The study also lays foundation on the framework of design-to-market business modeling for frugal entrepreneurial products.