Stable Marketing Cooperation in a Differential Game for an Oligopoly
- Mario A. García-Meza,
- Ekaterina Viktorovna Gromova,
- Universidad Juarez del Estado de Durango,
- St. Petersburg State University,
Research Output: Contribution to journal Article Peer-review
Publication Information
Output type
Research Output: Contribution to journal Article Peer-review
Original language
EnglishArticle number
1750028Journal (Volume, Issue Number)
International Game Theory Review (Volume 20, Issue 3)Publication milestones
- Published - 01/09/2018
Publication status
Published - 01/09/2018
ISSN
0219-1989Publication IDs
- Scopus: 85045259662
Abstract
In this paper, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.
Access to documents
Publication metrics
Metrics
SciVal
FWCI
1.85
PlumX, opens in new tab
Captures
1
8