Stable Marketing Cooperation in a Differential Game for an Oligopoly

Mario A. García-Meza(corresponding author)
,
Ekaterina Viktorovna Gromova
,
José Daniel López-Barrientos

*Corresponding author for this work

Universidad Juarez del Estado de Durango
,
St. Petersburg State University
,
Anahuac Mexico University

Research Output:

Contribution to journal

Article

Peer-review

Publication Information

Output type

Research Output:

Contribution to journal

Article

Peer-review

Original language

English

Article number

1750028

Journal (Volume, Issue Number)

International Game Theory Review (Volume 20, Issue 3)

Publication milestones

Published - 01/09/2018

Publication status

Published - 01/09/2018

ISSN

0219-1989

Publication IDs

Scopus: 85045259662

Abstract

In this paper, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.

Access to documents

10.1142/S0219198917500281

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1.85

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