Stable marketing cooperation in a differential game for an oligopoly
- Mario A. García-Meza,
- Ekaterina Viktorovna Gromova,
- Universidad Juarez del Estado de Durango,
- St. Petersburg State University,
Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review
Publication Information
Output type
Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review
Original language
EnglishPages from-to (Number of pages)
Pages 377-394 (18 pages)Publication milestones
- Published - 14/10/2019
Publication status
Published - 14/10/2019
Publisher
World Scientific Publishing Co. Pte Ltd, SingaporeISBN (Print)
9789811202001ISBN (Electronic)
9789811202018Publication IDs
- Scopus: 85122226231
Host publication title
Game Theoretic AnalysisAbstract
In this chapter, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.